Facebook Ads: The Algorithm

Understanding the Facebook algorithm is challenging. And no wonder – it’s always changing. One of the most exciting things about social media is the way it constantly evolves. Being in this industry means having plenty of opportunities to grow right along with different platforms. Here are some tips to get your ads noticed in your target’s feed.

1.Stand Out, But Blend In.

Ultimately, it’s important for us to remember that social media platforms are for building relationships. This is especially true for Facebook. In order for brands to run successful advertising or public relationship campaigns, brands need to “infiltrate” social media by posting like their friends. If something automatically stands out as an ad, people will tend to scroll past without much thought.

2.Consider boosting posts.

Brands are already at a disadvantage when they try to advertise on social media simply because of Facebook’s algorithm. The algorithm automatically prioritizes users’ friends and family members above pages they like. To work around this, Facebook wants to you pay for boosting. And to be honest, it’s not a bad deal. Ads can run fairly cheap, and it’s worth the money to get your posts in front of more users.

3.Try partnering with popular pages.

One of the more unconventional ways to get noticed is by partnering with popular pages on Facebook. This has been hugely successful for Buzzfeed’s Tasty pages. Different food products can opt to be featured in Tasty’s videos. Customers can see the products being used in action in delicious recipes. This same tactic could work well for your brand with different industries.

We hope these tips help you along as you brave the waters of Facebook advertising! As always, comment below if you have any questions you need answered!

Let's get social,

Alex, Brianna, Cameron, Sydney and Cat